my story

Hi. I’m Alistair, a Brand Consultant and Freelance Copywriter based in Southampton and London, UK.

It happened by accident. When I picked a degree course in Business and English Language, I had no idea there was a real career that brought the two halves together. Well, maybe there isn’t – but I’ll keep going until they catch me.

Five years in professional services marketing taught me first hand what makes a business tick, like revenues, relationships, ROI – and good biscuits. Then another five years in creative agencies honed a different set of skills: powerful ideas, considered craft, and rolling up skinny jeans just enough to get a bit of ankle showing.

Now, I’ve brought it all together as a Brand Consultant and Freelance Copywriter. What’s that? Good question. It means I can help you tackle strategic branding, marketing and communications challenges with clear thinking and powerful ideas. Then I can write the creative content to get the job done.

I’ve played my part in award-winning communications for big brands. But, for me, the real satisfaction comes from helping businesses inspire something meaningful in people’s lives.

When I’m off duty, you’ll usually find me making music with a guitar, geeking out with a good book on behavioural science, or binge-watching mixed martial arts. No, wait… that was before the kids scribbled “me time” out of the dictionary. Oh well.