CORPORATE PURPOSE FOR MACE GROUP
Background: From The Shard in London to The Venetian Macao, you can find Mace’s fingerprints on impressive skylines around the world. After a 30-year ride to the top of the construction industry, the company was searching for a stronger sense of purpose to unite and inspire its stakeholders for the journey ahead.
Approach: We dug deep into the diverse work, motivations and impacts of the company, crafting a succinct purpose statement that articulates their ‘why’: ‘to redefine the boundaries of ambition’.
We unpacked this purpose with a core narrative and messaging framework – blueprints for all kinds of communications – and provided writing guidelines, elevator pitch clinics and team training, equipping employees to own the purpose for themselves. Our purpose film become the flagship content on the company’s website.
Credits: I partnered with the agency team, transforming research insights into strategic messaging and creative copy. This work included crafting the statement, narrative, tone of voice guidelines and video script, as well as co-delivering employee clinics and training sessions.
AGENCY: SampsonMay
Purpose video: Redefine the boundaries of ambition
Video script: Redefine the boundaries of ambition
In this world, our only limits are the ones we give ourselves.
At Mace, we’ve always pursued a better way.
Because the heart of everything we do, there’s a purpose that drives us.
Building an enduring legacy that resounds far beyond any one place, project or person.
We see every challenge as an opportunity to dream bigger.
Imagining. Defying. Overcoming. Creating.
Bringing ambitions to life.
Grand visions? Realised.
Glass ceilings? Floored.
Tomorrow’s technologies? Unlocked.
Each success inspires the next.
Together, we find a way to unleash the potential within every place, project and person.
Expanding the ambitions of our people, our clients, our communities and beyond.
As we pursue a sustainable world.
Grow together.
And deliver distinctive value.
Ultimately, we know that great places don’t just function.
They inspire the stories that shape our lives and change our world.
Because the ambitions we chase today will build the world we live in tomorrow.
This is our impact.
This is our legacy.
This is our purpose.
To redefine the boundaries of ambition.
