Sustainability thought leadership report for Bond Dickinson

Background: At a time when most law firms equated ‘sustainability’ with recycling cups in the canteen, Bond Dickinson recognised it as a more strategic issue for businesses – and for lawyers. It wanted to dig deeper with a piece of credible thought leadership.

Approach: We started by going to the source: a survey of senior in-house lawyers at organisations around the UK. Delving deep into the data, we unearthed fresh insights into five distinct roles lawyers could play in sustainable business. The result was an in-depth written report.

Credits: As part of the firm’s in-house marketing team, I led the end-to-end delivery of this report, including structuring the research survey, creating the insights, planning the content and writing the copy. It earned coverage in The Sunday Times and industry press, helping the firm build brand awareness and win new business.