Training brand identity for MSL

Background: Home to a unique blend of PR and creative communications professionals, MSL wanted to bring together its diverse calendar of training, thought leadership and events under one roof. To gain traction in the marketplace, it needed a unifying and compelling brand identity.

Approach: We developed the name ‘Toolbox’ and tagline ‘Get your skills together’ to reflect the spirit of choice, fun and community at the heart of this initiative.

Credits: I created the name and tagline for this new brand.